Many people are searching today for some additional income to supplement their personal finances. Thanks to the internet and overall technological development, many different jobs are now available that allow you to earn a living online from the comfort of your home.
Copywriting is among some of the most useful skills you can develop if you want to make a couple of extra bucks online. Although writing content might seem like an easy job, creating top-ranking pages requires skills and research.
Knowing how to select keywords and do keyword research is key to any effective content marketing strategy. In today’s blog post, we’ll be going over mid-length and long-tail keywords. You will also find a short list of some long-tail keywords that can help improve your visibility on the Google search engine.
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What Are Medium Tail Keywords?
Keywords are specific words or phrases that people use when searching for information, products, or services on search engines like Google. They play a crucial role in search engine optimization (SEO) as they help search engines understand the content of a webpage and determine its relevance to particular search queries.
Unlike a generic search term, many keywords are highly specific and affect the search engine results page. As a copywriter, you’ll be competing against other pages for the top position in search engines. You will have to do keyword research, watch for what keywords your competitors use on their pages, and identify long-tail keywords that could help you improve your results.
By skillfully combining keywords with high search volume, you can create content that is both engaging and ranks highly in search engines. Experimenting with different keyword research tools can further enhance your keyword research skills and improve your results. With a good sense of SEO you can even make money blogging!
How Do Keywords Work in Search Engines?
Keywords are the foundation of SEO and can greatly impact a website’s visibility in search engine results. When a user enters a keyword into a search engine, the search engine’s algorithm scans numerous web pages to determine the most relevant results. By strategically incorporating keywords into your website’s content, you increase the likelihood of your webpage ranking higher in search results. As a skilled SEO specialist, you can even make money from home, by remotely working on different blogs and websites, making it one of the most popular digital nomad jobs.
To get new keyword ideas, you’ll have to do regular keyword research in your chosen market. By using a keyword research tool, you can see which keywords have a relatively low search volume and which are more popular. The Google AdWords Keyword Planner is an excellent tool for identifying relevant keyword suggestions and search volume. A broad keyword or two inserted into the text, combined with a couple of short-tail keywords, can improve your visibility by a large margin.
What Are Mid-Length Keywords?
Mid-length keywords, also known as medium-tail keywords, are crucial in keyword research used to optimize search engine results. Head keywords, which are broad and bring in high search volumes, are also important but should be balanced with more specific long-tail keywords to achieve SEO goals effectively.
These specific keywords fall between short-tail keywords, which are broad keyword terms, and long-tail keywords, noted for their specificity. They tend to have a decent search volume, higher than specific long-tail keywords but lower than short-tail keywords.
Medium-tail keywords generally contain two to three words; they’re specific enough to maintain relevancy to your blog post or content while attracting significant search volume. Keyword research tools like Google Keyword Planner and Google Search Console help you identify and find medium-tail keywords around a seed keyword. They play a pivotal role in a content marketing strategy, enabling you to target a more precise portion of your target audience while still casting a relatively broad net. With a good SEO background, you can even work less and save money, while letting your website work for you!
Keyword research for medium-tail keywords tends to involve checking keyword difficulty. They’re often easier to rank for than a broad keyword, but not as straightforward as a long-tail keyword. When utilized properly, medium-tail keywords can boost search traffic, helping your content rise in search engine results pages (SERPs). They are a balance between the high search volume of short-tail keywords and the less competition found in long-tail variations.
What Are Long-Tail Keywords?
Long-tail keywords are specific keyword phrases that people search to find the content they’re looking for. They usually comprise more than three words and are incredibly valuable for SEO because they have clear search intent.
They’re often easier to rank for because they have relatively low search volumes, which means less competition. In other words, long-tail keywords tend to have a low search volume with less competition in the search results.
Implementing long-tail keywords into your content strategy, whether you’re trying to make money blogging, or using a more extensive content marketing strategy, can drastically enhance your visibility on search engine results pages.
Google Autocomplete is a great way to find long-tail keywords around a seed keyword. It shows related searches and keyword suggestions, sparking long-tail keyword ideas based on what people search on Google.
Long-tail terms tend to include keyword modifiers that denote a searcher’s intent, like “best,” “review,” or “buy.” They play a pivotal role in understanding user intent in SEO. Ensuring your content contains these keyword phrases can help cater to specific search queries, driving more relevant traffic to your site. Although they have a lower search volume, long-tail keywords are valuable for finding specific niches and are an important aspect of successful online marketing.
How to Effectively Insert Keywords into a Text
To effectively insert keywords into your text, follow these tips:
1. Research and Select Relevant Keywords: Use keyword research tools like Google Keyword Planner or other research tools to identify relevant keywords for your content with a decent search volume. Consider the search intent of your target audience and choose keywords that align with their needs. Use keyword research tools like Google AdWords Keyword Planner, SEMrush, and Ahrefs to identify relevant keyword suggestions and their search volume for a website’s SEO strategy.
2. Understand Keyword Difficulty: Consider the competitiveness of keywords by looking at their keyword difficulty scores. This score indicates how easy or difficult it is to rank for a specific keyword. Choose keywords with a lower difficulty score to increase your chances of ranking higher in search results.
3. Incorporate Keywords Naturally: Avoid keyword stuffing, which is the excessive use of keywords in a text. Instead, focus on using keywords naturally and seamlessly within the content. This ensures that your text remains engaging and readable for your audience.
4. Utilize Keyword Modifiers: Keyword modifiers are words or phrases that can be added to a keyword to make it more specific or targeted. For example, adding words like “best,” “top,” or “guide” before a keyword can attract users looking for more specific information.
5. Optimize Title Tags and Meta Descriptions: Include your target keywords in the title tags and meta descriptions of your web pages. These elements appear in search engine results and can significantly impact click-through rates.
6. Use Headers and Subheadings: Incorporate keywords into H2 headers and subheadings in your content. This helps search engines understand the structure and topic of your webpage.
7. Include Keywords in Image Alt Text: When using images on your webpage, add relevant keywords to the image alt text. This improves accessibility for visually impaired users and provides additional context to search engines.
8. Monitor and Analyze Performance: Regularly monitor the performance of your targeted keywords through SEO analytics tools. This allows you to assess which keywords are driving traffic and make necessary adjustments to your optimization strategy.
Mid-tail Keywords Examples
– Keyword Research (9 – 21)
– Keyword Difficulty (4 – 11)
– Medium Tail Keywords (8 – 39)
– Medium Tail Keyword (1 – 5)
– Find Medium Tail Keywords (1 – 5)
Long-tail Keywords Examples
– Long Tail Keywords (27 – 45)
– Long Tail Keyword (10 – 21)
– Specific Long Tail Keywords (1 – 2)
– Long Tail Keyword Phrases (1 – 2)
– Long Tail (43 – 64)
How to Find Medium Tail Keywords
Finding medium-tail keywords can be done through the following approaches:
1. Google Autocomplete: When you start typing a keyword into the Google search bar, it suggests popular related searches. Take note of medium-tail keywords that appear in these suggestions.
2. Google Search Console: Analyze the search queries that are driving traffic to your website. Look for longer, more specific phrases that have decent search volume. These can be potential medium-tail keywords.
3. Keyword Research Tools: Utilize keyword research tools like SEMrush, Ahrefs, or Moz to find medium-tail keywords. These tools provide keyword suggestions, search volumes, and keyword difficulty scores.
4. Manual Research: Dive into forums, social media groups, or online communities related to your industry. Observe the language and phrases people use when discussing topics. This can help identify medium-tail keywords that align with your target audience’s interests and needs.
In Conclusion
Remember, finding the right balance between broader and more specific keywords is key for an effective SEO strategy. By targeting medium and long-tail keywords, you can attract more relevant organic search traffic and improve your website’s visibility on search engine results pages (SERPs).
